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official@vkcyprus.com
official@vkcyprus.com
Although a ban on directly advertising legal services exists in Cyprus, there is no such ban on writing online content such as news or articles explaining the application of Cypriot and EU law. Yet many Cypriot legal firms overlook the role of content marketing, especially when paired with search engine optimization (SEO) techniques.
This one-hour training will explain the foundations of content marketing on websites and social media. It will review aspects of the Google algorithm for ranking content and recommend what kind of content should be created by legal firms in order to rank for certain keywords.
About the Trainer
- Philip AmmermanManaging Partner, Navigator Consulting Group (Greece-Cyprus)Philip Ammerman is a consultant, angel investor and digital entrepreneur specializing in solutions for applying software and productivity applications to B2B customers. Philip started his consultancy career in 1992 and has participated in the Web 1.0 and Web 2.0 investment cycles. He is an expert in the impact of digital transformation and investment-led growth in enterprises. He is also a master user of applications such as Google, Facebook, Mailchimp, Asana, Zoho, Wix, Wordpress and others. Since 2010, he worked as an early stage angel investor and mentor to start-ups and spin-offs with a commitment of investing in one start-up a year. Philip advises a number of investment funds as well as the European Commission on technology investments and issues, and was entrepreneur in residence at the University of Cyprus in 2019. Philip studied at Princeton University, Cornell University, and the University of Barcelona and is a graduate of the YCombinator Startup School, among others.