"Being dominant in a changing world"

September 22, 2022
Four Seasons Hotel, Limassol
The legal industry has changed dramatically during Covid, with nearly 70 percent of law firms among the AMLaw200 saying this is a once-in-a-generation opportunity for change.

During this important and insightful presentation, we will discuss how the legal industry was affected, the change that is taking place and recent legal marketing trends that are reshaping the legal sector.

In the presentation, attendees will learn what firms should do to embrace the change, and why being client focused is more important than ever


Lee Aloni (Finland) an international business development expert. Lee has been living in Helsinki for the past 15 years, where she was among the founders of the Europe Israel Economic and Innovation Forum. In recent years, she assists companies and investors to collaborate, as well as working with Government entities and strategic organizations throughout Europe with regard to creating meaningful business opportunities for Israeli companies in Europe and for European companies and investors venturing into Israel. As a lawyer, Lee has the ability to combine a business and legal approach to various ecosystems in which she operates.

Idan Nishlis (Israel), CEO of Nishlis Legal Marketing, is an international legal marketing expert and the legal marketing pioneer in Israel. Being the only professional in the country to have studied services marketing, specializing in legal marketing, Idan has the most diversified and comprehensive work experience in the field, having worked in the US and Israel. Idan founded the first legal marketing department in Israel at Herzog Fox & Neeman before launching Nishlis Legal Marketing. Idan's core strength lies in International business development, strategy and branding.