Over the past 20 years, legal rankings -- primarily Chambers & Partners, Legal 500, and IFLR1000 – have become a legitimate tactic for law firms to differentiate themselves from their peers. The increasingly competitive markets around the world require this. Appropriate rankings allow a firm to better showcase its experience, highlight its top lawyers and help burnish its reputation in the marketplace. Quality rankings also help to attract laterals, who want to see how their prospective firm is viewed by its peers and clients.
A submission is not a legal paper and the researchers are not always lawyers. Submissions writing is highly methodological and requires a level of understanding and strategy. Law firms can improve their rankings if they understand the researcher's expectations and tailor their submission accordingly.
During this workshop, we will discuss the importance of the rankings in today's competitive marketplace and learn how the rankings are determined by the various guides including the methodology for each one of the main guides. In addition, we will discuss how to improve your law firm's rankings and provide useful suggestions as well as insider-tips that can be easily implemented across your firm.