"To Submit or Not to Submit, that is a Question"

September 22, 2022
14:30 - 15:15
Four Seasons Hotel, Limassol
Do your directories rankings match the quality of your work? Do you know how to best position your practice to third parties? Or perhaps you have a query about the directory submissions research process? In short, do you need to better understand how submissions work?

Over the past 20 years, legal rankings -- primarily Chambers & Partners, Legal 500, and IFLR1000 – have become a legitimate tactic for law firms to differentiate themselves from their peers. The increasingly competitive markets around the world require this. Appropriate rankings allow a firm to better showcase its experience, highlight its top lawyers and help burnish its reputation in the marketplace. Quality rankings also help to attract laterals, who want to see how their prospective firm is viewed by its peers and clients.

A submission is not a legal paper and the researchers are not always lawyers. Submissions writing is highly methodological and requires a level of understanding and strategy. Law firms can improve their rankings if they understand the researcher's expectations and tailor their submission accordingly.

During this workshop, we will discuss the importance of the rankings in today's competitive marketplace and learn how the rankings are determined by the various guides including the methodology for each one of the main guides. In addition, we will discuss how to improve your law firm's rankings and provide useful suggestions as well as insider-tips that can be easily implemented across your firm.


Adina Grossman

Head of Submissions Department at Nishlis Legal Marketing

Adina Grossman, head of submissions department at Nishlis Legal Marketing, is an experienced legal marketing professional, having worked at one of Israel's top ten law firms. She has unparalleled expertise in legal directory submissions,
helping domestic and international clients improve their rankings for nearly a decade and in over 10 jurisdictions worldwide.